Packaging
Art Direction, Creative Direction
2012
Packaging design
  • Packaging

  • Below is a small collection of some packaging design I have explored creating for various clients. Packaging is such a fun media to work in for several reasons. One, being the awesome power packaging has in influencing buyers. It's not just pretty type and colors on a box or bag. It's a way of communicating to a buyer, "I get you."
    It's also the easiest way for brands to gain support. It's free advertising. It's letting other people know that Jenny loves this product so much, she is willing to feature it in plain sight, thereby influencing me to potentially buy the same thing. After all, if Jenny likes it, so should I :)