School lunch is a large portion of revenue for many restaurants. Pizza Hut wanted to create new materials to help promote some of their healthy school lunch options made on 51% whole grains crust and reduced fat cheese among other things. The materials were targeted to the lunch ladies and franchisee's who could sign up to participate in the program during conventions.
We created an eye-catching booth to compete with Domino's and Papa John's. We also created a reusable kit, including a tin locker and spiral notebook that housed information on the PH School Lunch Program along with a notes section to allow for future use. The concept needed to be fun, true to the brand voice/ look, simple and captivating. We also created fun t-shirts for the lunch ladies to wear when pizza day hit.
Due to the update in materials, millions of dollars in revenue have been generated for Pizza Hut in the first year. Go team!
Special thanks to:
Senior Art Director: Matt Brinker
Art Director: Kyle Zamzow
Art Director: Sean Ellis (T-Shirt)
Creative Director: Briana Wollman
CopyWriter: Zach Cornwell, Sondra Healy
Account Supervisor: Jordan Duran, Ashley McCormick
Print Producer: Clay Merrell
Planner: Natalie Anderson
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