We were pitching some work for the delicious Raising Canes recently for a specific promotional piece they were needing help on. When deep diving into the brand, we discovered a few thing about their target audience and the perception they have of Raising Cane's that wasn't showing through in the brand essence. We decided to do a full strategic positioning for them that included a new photographic perspective that felt authentic, true to the brand, gave stronger appetite appeal and resinated with the perception their audience has toward the brand. All in all I'd say the shoot went great. I had the privilege to shoot, style and direct the food. It was a fun filled weekend that gave Cane's a fresh perspective and unique positioning within the market.
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