The Hut
Jacksonville, FL

After 50 years of Pizza Hut serving up America’s favorite pizza, it was time to update their brand. Jacksonville, Florida, was the place chosen to test 29 vibrantly remodeled restaurants. As the dust settled after construction, we began to build the belief among Jacksonville residents that there was an exciting new experience awaiting them at
Pizza Hut.

At 840 square miles, Jacksonville is the largest city in the contiguous U.S. With so much ground to cover, we knew we couldn’t effectively reach the entire city. Instead, we focused our efforts on the one place we knew everyone would be over the summer: Jacksonville Beach.
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